your MRR is not your revenue
the same book, read two ways
$23k the gap, this month
August 31, 2026$83klanded: $67k · still to come: $16k
+$4.4koutright sales MRR never counts+$4.3kyearly renewals counted at a twelfth−$2.2kcards already failing
your customer world
See where your revenue lives
One globe for every customer you have, and a public link for income that comes straight from your payment processor.
how it works
- 1
connect a key
A restricted, read-only Stripe key, or a Hotmart, Kiwify, Guru, Asaas, or Cakto credential. It reads customers, subscriptions and payments — it never touches your balance or moves money.
Stripe · Hotmart · Kiwify · Guru · Asaas · Cakto - 2
your planet fills
Every customer hatches in the country of their card. Whales get bigger, veterans walk slower, and churned customers go quiet.
- 3
share it
A public link to your world. Visitors get the globe — no names, emails or amounts unless you decide to show them.
the other half of it
It is an analytics tool
The globe is what you show people. This is what you open on a Monday.
1,000 invented customers, 52 countries, real arithmetic — from the demo planetwhat actually lands this week
every scheduled charge, at face value and after the discount
expected to landbooked at face value
this week$8.2k108 chargesnext week$6.3k107 chargesthe next six weeks$52kof $86k booked
54% of the six weeks lands in one of them — in two weeks
what happens to that $86k
expected to land $52kcancel first $1.4kfailing cards $993
who they are
1,000 customers, sorted by what they have paid
the crowd
the money they have paid
- small change — under a typical customer500 · 2%
- steady — more than typical400 · 12%
- whales — your biggest tenth100 · 86%
10% of the crowd → 86% of the money: the whales
country by country
the whole account's arithmetic, run again for every country
subscriptionsone-off payments
Brazil$19k/mês
6 · 1% of the crowd, 30% of the money · $188 a customer, lifetimeUnited States$11k/mês
232 · 27% of the crowd, 17% of the money · $638 a customer, lifetimeNetherlands$2.7k/mês
31 · 4% of the crowd, 4% of the money · $928 a customer, lifetimeUnited Kingdom$2.4k/mês
51 · 8% of the crowd, 4% of the money · $438 a customer, lifetimeNew Zealand$2.1k/mês
7 · 1% of the crowd, 3% of the money · $2.1k a customer, lifetimeCanada$1.7k/mês
39 · 4% of the crowd, 3% of the money · $874 a customer, lifetimeBrazil most money1% of the crowd · 30% of the moneyUnited States most customers27% of the crowd · 17% of the money
worth a push Argentina · $2.6k / cliente, $607 no planeta
where this is heading
twelve months at the pace of the last sixty days
on course forwhere it could land
August 2027, a year out$555ksomewhere between $0 and $2.0mby the twelfth month±177%by the twelfth monthSeptember 2026, the month after this one$63k±6% · it tightens the closer it gets
An 80% band — scored again against what those months went on to take.
what it costs
Filhote
one planet, and everyone can visit it
free
- one planet, yours
- every customer on the globe, by country
- this month's revenue, live
- a public link with the real figures
- ad planes overhead — that is the rent
Viajante
the whole book, and five planets to put it on
$9/month
- everything in Hatchling
- open any customer and understand their journey
- 12 months of history, forecast, and risk
- what changed since last week
- up to 5 planets — one per project
- private, unlisted, or public
- choose your planet's colors
- your own ad flying over other planets
The first charge comes only after day seven. Cancel before then and nothing leaves your account.
questions
is my API key safe?
Yes. The credential is encrypted on the server, never sent to the browser, and used only for reads. With Stripe you create a restricted key that cannot move money.
what do visitors actually see?
The public planet receives only a safe copy: generated nicknames, country, visual state, and amounts only when you choose. Names, emails, and payment history never enter the page.
what are the planes advertising?
On the free plan, discreet banners help fund the service. Voyager can promote its own product; Quiet Skies removes the banners.
do churned customers really stay in a graveyard?
They remain as part of the journey and stand quietly apart from active customers, so the history of the business does not disappear.
is the free trial really free?
Yes. Voyager is open for seven days and the first charge only happens after that period. You can cancel beforehand in Stripe's portal.
what happens if I stop paying?
The subscription returns to Hatchling. Your main planet and link remain; advanced analytics, extra planets, and paid benefits close.